We decided go to with the horror genre and we decided to use 'BlackBerry' as our main focus for the trailer. We thought this would make it more effective, as 'BlackBerry' is a common phone for our target audience.
The 'BlackBerry' story is about a boy who used to get bullied for most of his life. He was isolated, had no way of getting help and was left with no choice but to fight back through a 'killing' broadcast.
One day as he walked home in the dark, he was confronted with a group of boys who had always bullied him. After they attacked him, he thought that it would be the right time to attack back.
He knew they all had a BlackBerry, he would use that as a way of revenge. He got himself a Blackberry and made each attacker pay for the pain they caused him.
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