For this media lesson we discussed Andrew Goodwin's theory on music videos. We took down the key features that he talked about, when giving his theory about a music video as a form;
1. There is a relationship between the lyrics and the visuals.
2. Relationship between music and visuals (e.g. Pace of music relate to speed of visual)
3. Particular music genres may have their own music video style and iconography.
4. There will be a demand on the part of the record company for a lot of close ups of the main artist or vocalist.
5. There is likely to be a reference to voyeurism (e.g. Something your not supposed to see, looking through a key hole shot for example.)
6. There are likely to be intertextual references linking to other music videos or films.
When we finished discussing his theory we were asked to get into groups of 2 and use Andrew Goodwin's theory to analyse some music videos of different genres.
Country: Hoe down throw down, by: Miley Cyrus http://www.youtube.com/watch?v=RlnbmZK7GxU
This video follows Goodwin's theory of the relationship between the lyrics and the visual. This is shown straight from the beginning as the beats and actions are portrayed through her words, for example " Boom Boom Clap...". So she claps.... Overall the video follows the typical country music genre that you would expect from the title of the song.
Hip-Hop/Grime: Look What The Cat Dragged In, by: Giggs http://www.youtube.com/watch?v=olUL10qOeR8
His theory in relation to this music video, extracts that Giggs's video demands many close-ups on the main artist and vocalist, showing emotion into what he is singing. This music video has its own iconography and video style but follows the typical Hip-Hop/Grime genre and some of its generally assets in the video. (Girls, drinking and smoking)
Pop: 3, by: Britney Spears http://www,youtube.com/watch?v=QubWKLQUrN0&ob=av2e
This music video really relates and follows Andrew Goodwin's theory of demanding close-ups of the artist, Britney Spears. We found that there was also a relationship between the music and visuals, the faster the tempo of the music, the faster the transitions were between the shots.
Boy Band/Pop: Rule The World, by: Take That http://www.youtube.com/watch?v=KII1ruAfvsg
Take that's music video follows it's music genre style and iconography of a typical boy band. There were a couple of close-ups of the main artists, showing the face and emotions of the band.
Heavy Metal: Thunderstruck, by: AC/DC http://www.youtube.com/watch?v=f1cwyc
This video's connection to Goodwin's theory is the relationship between the visuals and the music. For example, the explosions shown in the video relates to the tempo and beat of the music.
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