Thursday 5 May 2011
Thursday 31 March 2011
Audience Theory
In today's media lesson, we looked at "Audience theory" in relation to our final production work.
We need to look at the ways the audience receives, reads and responds to any media text. This is important for construction and distribution of our productions as well as for collective identity.
We also look at how to distribute texts in order to attract or reach our target audience. (Advertising package)
Effect Models
These are theories that explain how we take in the media all around us and the effects it has on us. How the media might influence (or not influence) our behaviour.
Some theories lead us to think we need more censorship of the media, whilst others might lead us to call for less control.
Theory helps us to work out the complexity of relationships between audience and texts.
The Hypodermic Needle Model
It assumes that the audience just sits there and gets injected with non-stop information.
Audiences are seen as passive receivers of information transmitted in the text without thinking about them or challenging them.
People began to see the power of the media to influence and communicate messages - production of propaganda to influence thinking.
The Two Step-flow
This suggests that the audience does not absorb information directly from the text but is influenced by opinion leaders. Social factors are also seen to be important in the reception of media texts.
Uses and Gratifications
Audiences were seen as being made of individuals who were active consumers. Mass is that they did the same thing but in different ways.
This theory was developed further in in 1974 by Blumer and Katz
Diversion-(escape from everyday problems and routines)
Personal relationship-(Using the media for emotional or other interaction)
Personal Identity-(Finding yourself reflected in texts, learning behaviour and values for texts)
Surveillance- ( Finding information which could be useful for living) such as: weather, financial news, holiday information etc.
Reception Theory
Stuart Hall- Talk about the encoding/decoding model of relationship between audience and text.
The text is encoded by the producer (meaning inscribed). It is then decoded by the reader (in ways that the producer cannot control).
Niche Marketing
Despite the tendency to try to reach a large audience for the media text, it is important that we don't forget to look at "narrow casting". It is the opposite of " Broadcasting"
Audiences
Julian McDougall(2009)- suggests that in the online age, it is getting harder to conceive a media audience as a stable identifiable group. However, audiences still clearly makes sense and give meaning to cultural products.
An audience can be described as a "temporary collective" (McQuail 1972)
Leng Ang (1991)
"Audiences only exist as an imaginary entity" - so in other words, we create an imaginaryimage of our targeted audience before we create our product.
Hartley (1987)
Also suggests that institutions must produce "invisible fictions of audience which allow the institutions to get a sense of who they must enter into relations with"
We need to look at the ways the audience receives, reads and responds to any media text. This is important for construction and distribution of our productions as well as for collective identity.
We also look at how to distribute texts in order to attract or reach our target audience. (Advertising package)
Effect Models
These are theories that explain how we take in the media all around us and the effects it has on us. How the media might influence (or not influence) our behaviour.
Some theories lead us to think we need more censorship of the media, whilst others might lead us to call for less control.
Theory helps us to work out the complexity of relationships between audience and texts.
The Hypodermic Needle Model
It assumes that the audience just sits there and gets injected with non-stop information.
Audiences are seen as passive receivers of information transmitted in the text without thinking about them or challenging them.
People began to see the power of the media to influence and communicate messages - production of propaganda to influence thinking.
The Two Step-flow
This suggests that the audience does not absorb information directly from the text but is influenced by opinion leaders. Social factors are also seen to be important in the reception of media texts.
Uses and Gratifications
Audiences were seen as being made of individuals who were active consumers. Mass is that they did the same thing but in different ways.
This theory was developed further in in 1974 by Blumer and Katz
Diversion-(escape from everyday problems and routines)
Personal relationship-(Using the media for emotional or other interaction)
Personal Identity-(Finding yourself reflected in texts, learning behaviour and values for texts)
Surveillance- ( Finding information which could be useful for living) such as: weather, financial news, holiday information etc.
Reception Theory
Stuart Hall- Talk about the encoding/decoding model of relationship between audience and text.
The text is encoded by the producer (meaning inscribed). It is then decoded by the reader (in ways that the producer cannot control).
Niche Marketing
Despite the tendency to try to reach a large audience for the media text, it is important that we don't forget to look at "narrow casting". It is the opposite of " Broadcasting"
Audiences
Julian McDougall(2009)- suggests that in the online age, it is getting harder to conceive a media audience as a stable identifiable group. However, audiences still clearly makes sense and give meaning to cultural products.
An audience can be described as a "temporary collective" (McQuail 1972)
Leng Ang (1991)
"Audiences only exist as an imaginary entity" - so in other words, we create an imaginaryimage of our targeted audience before we create our product.
Hartley (1987)
Also suggests that institutions must produce "invisible fictions of audience which allow the institutions to get a sense of who they must enter into relations with"
Wednesday 30 March 2011
Magazine Publisher
Bauer Publishing is the number one seller of newsstand magazines. Because they are number one publisher and they are well known, I thought it would be good to have them as the publisher of my magazine.
Even though they publish magazines like Grazia, Heat, Closer, Kerrang and Q. I thought because they are a big company they would be prepared to broaden their traget audience to even publisher horror magazines.
Having Bauer as a publisher would also be an advantage because it would mean that people are more likely to read and buy the magazine because they would think it would be of a high quality as Bauer has a good reputation for producing the best.
Film production company
After we finished creating the trailer. We realised that most trailers normally featured which production company they used. We thought this would be something worth adding to our trailer as it would make our trailer look good and it would attract people to watching it because majority of the films produced by well known companies tend to be 'good'.
We looked at a few production companies ranging from Hollywood pictures, Touchstone pictures, Summit Entertainment to Warner Bros Pictures. We then looked at the trailer that we looked at before creating our trailer and we noticed a few where created by 'Summit Entertainment'. We decided we would use Summit Entertainment too because the trailers we looked at were of the same genre and around about the same age boundary.
We also decided on Summit Entertainment because it is a worldwide theatrical motion picture. They also handle all aspects of marketing and distribution.
Planning auxillary tasks
After creating simple drafts I needed to think about colour schemes, fonts and titles.
The title of the poster is 'The Blackberry' because after my group and I finished creating the film trailer we decided on 'The Blackberry' as the title.
I thought to use the image of one of the characters as this will make the vewier feel like they would easily recognise the actor in the film and this makes my poster more effective.
I also thought that in order to make the poster more constructive I needed to make the font also bold to stand out .
I thought to go with the colour schemes black and red because the colours look secretive and scary which would attract the target audience.
The title of the poster is 'The Blackberry' because after my group and I finished creating the film trailer we decided on 'The Blackberry' as the title.
I thought to use the image of one of the characters as this will make the vewier feel like they would easily recognise the actor in the film and this makes my poster more effective.
I also thought that in order to make the poster more constructive I needed to make the font also bold to stand out .
I thought to go with the colour schemes black and red because the colours look secretive and scary which would attract the target audience.
Re-Editing The Blackberry
After creating the trailer, we decided to post it on sites like Facebook in order to have the target audience to look at it and leave a comment on what they think of it and areas which could be improved.
The audience seemed to be impressed by the trailer and were not so critical, however there was a samll group of people who pointed out on areas that could have been improved. These areas were:
The running scene -where the male character was running from 'danger'. It was said to have been long and could have lost the interest of the viewer.
Cutting out music that was not needed or that was not placed at the right position. If the music was at the wrong position, it would not have got the right message across or even send out the correct genre.
Cutting the screaming scene down - where the male character was running away from 'danger'. This was a problem because when filming the character made a very loud noise when screaming that the camera captured the scream before she opened her mouth.
We needed to make the sound sync with the visuals in order for the trailer to be more effective. We made these changes in so the trailer to be more effecitve and capture the audience and make them want to see the film.
The audience seemed to be impressed by the trailer and were not so critical, however there was a samll group of people who pointed out on areas that could have been improved. These areas were:
The running scene -where the male character was running from 'danger'. It was said to have been long and could have lost the interest of the viewer.
Cutting out music that was not needed or that was not placed at the right position. If the music was at the wrong position, it would not have got the right message across or even send out the correct genre.
Cutting the screaming scene down - where the male character was running away from 'danger'. This was a problem because when filming the character made a very loud noise when screaming that the camera captured the scream before she opened her mouth.
We needed to make the sound sync with the visuals in order for the trailer to be more effective. We made these changes in so the trailer to be more effecitve and capture the audience and make them want to see the film.
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